Monday, January 21, 2013

Davichi member Kang Min Kyung’s Gillette razor CF elicits mixed responses

 
Davichi‘s Kang Min Kyung recently filmed a new CF for Gillette razors, which was posted on an online community on January 20th under the title, “Kang Min Kyung’s razor CF that makes you feel weird“.
 
The video was filmed with the concept of “a shave that calls for a kiss“, and is taken from the perspective of a man who appears to be facing Kang Min Kyung. She says into the camera, “You look neater? It looks good” while smiling, and then the man’s hand rests on her shoulder as the camera closes in for a “kiss,” closing up on the singer’s lips with a kissing sound effect.
 
Another video titled ”Close your eyes when putting on headphones or earphones” surfaced online, featuring Kang Min Kyung’s voice-over during a scene in which she shaves the man’s face. Netizens commented on how the sounds of her breathing bothered them because they sounded sensual.
 
Some of the comments included, “I thought this was an adult video. This is embarrassing“, “This is a video for shaving?“, “This is too obvious. What kind of promotional video is this lewd?“, and “As soon as I saw it, I was surprised. What is this“, while other netizens commented, “It’s nice and sexy, I don’t see any problem“, and “I wish I had a girlfriend like that who would shave my face for me.”
 
What do you think about the videos? Are they overly provocative or adequate for a razor commercial?


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