My Kp♥p W♥rld: 09/11/13

Wednesday, September 11, 2013

Yunho & Sulli attend SM Entertainment and Samsung agreement ceremony for new social contribution venture 'S Cube'

SM Entertainment has their eyes set on another business venture as they team up with Korean conglomerate Samsung for a social contribution project.

SME and Samsung publicly signed their agreement through a public ceremony at Samsung's branch office in Seochodong, Seoul on the 10th. Lee Soo Man, Samsung Community Relations director Seo Jun Hee, TVXQ's Yunho, f(x)'s Sulli were also present for the event.

The venture will be known as 'S Cube' which starts with the letter 'S', representing SM Entertainment, Samsung, and society, and expects a synergy effect from SME's cultural contents and Samsung's already established social service platform.

As part of the campaign, SME's artists, composers, and producers will take part in a educational program which teaches music and dance to impoverished children around the world. The program will also provide services for multi-cultural families and much more. Samsung will help in creating new job opportunities for multicultural families and also help them in visiting their home countries. SM Entertainment will also help in hiring them as interpreters and inviting their family members to concerts so they can enjoy it with their loved ones.

Yunho said, "I'm completely happy and honored. While doing many events abroad, I received a lot of love from all my fans. I wanted to repay you in a more meaningful way. I'm happy that I was able to do outreaches for various community service. I am expecting it to be a significant time for us."

Sulli said, "I also think well of community service. When I was in the fifth grade, I entered SM Entertainment and attended it like school. Since I was young, I learned a lot and achieved my dreams. I am happy that others are able to create goals like I did."

Lee Soo Man stated, "About 30 years ago when I wrote the lyrics for a song called 'Happiness', I thought about the ways through which we could be happy. Through the union of SME and Samsung from different fields, we are joyful about our pursuit of happiness."

Samsung's Seo Jun Hee also stated, "SME is the top company in various areas of cultural content. From the combination of Samsung's know-how and SME's content, we think that a new synergy effect will be created."

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Airport fashion makes KARA's Seungyeon mad

On SBS' 'Incarnation', KARA's Seungyeon let out her frustration about 'airport fashion'.

The MC brought up an incident in which Seungyeon told a reporter: "It's such a headache. It's embarrassing to always wear sunglasses every time I go to the airport. It's not like the five of us [KARA members] are insects."

Seungyeon explained to everyone that she was not angry at the reporter, but rather the whole concept of airport fashion. She's used to dressing comfortably and prefers it -- that is until airport fashion became such a trend. Seungyeon compared it to a runway where fans and reporters alike are standing by to take pictures.

She also pointed out that no one wears a T-shirt just a few times before throwing it away, yet she is ridiculed if seen wearing anything twice. After School's UEE wholeheartedly agreed and jumped in with her own complaints: "When you do dress up, no photographers show up!"

The two women let it all out, but it's unlikely that fans and reporters will stop showing up to catch their latest airport fashion.

[Single Review] KARA 'Damaged Lady'

Last year, KARA gave us their most demanding, dramatic single to date, "Pandora". After a series of solo singles and some time in Japan, the girls are back to grow up a little more with "Damaged Lady", and they aren't playing around.

Hara's rap in the first few bars of the song made it sound like maybe the girls had changed up their sound for this comeback, but it only takes a few seconds to switch into the racing Sweetune production that we all know to expect from them by now. "Damaged Lady" is yet another stab at the genre-mashing trend of 2013, but a limited number of sections and Sweetune's signature 80's gloss over the whole thing give us a song that is still undeniably undeniably KARA, from the breathy verses to the unison wailing on the chorus. Electric guitar hits and high pitched, screechy (in a good way) synths dirty up the prechorus, giving the song some bite between the gasping verses and in-unison wailing of the choruses.

The one thing that this song is missing is a really grabby hook. We don't have the "La la la"s of "Step" or "Mister", for example. We don't even have a really catchy dance move- the pulling-the-ring-off-the-finger move seems to be the point choreography, but it's not a standout move like some of their past dances. And other than the couple of random, inexplicable shots of members in suits and short wigs, there's not much to talk about as far as costumes go. With a lack of in-performance talking points, there's not much for hosts to talk about on variety shows, which is probably part of the reason we wound up with the 'Radio Star' fiasco.

"Damaged Lady" is good, even if it's one of their more forgettable singles. Let's hope they follow up with something a little more exciting so that we can all stop talking about Hara's love life for five seconds.

Full Bloom

RELEASED

September 2nd, 2013

LABEL

DSP Media

SINGLES

Damaged Lady

overall score7.3

Community score
168 votes

7.9

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Songwriting7

Composition7

Impression8

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f(x) are elegant ladies in additional photos for ‘LOVCAT’

The lovely ladies of f(x) recently became the new muses for fashion accessory brand ‘LOVCAT’ and additional photos from their 2013 F/W season collection pictorial were released.

From each pictorial, the members are holding one of the brand’s items especially designed for f(x). They dazzled and awed fans with their beauty as they posed for the camera with Lovcat Paris bags and other accessories.

Check out the photos below!