Actor Lee Min Ho once again proved his unparalled popularity in China, causing a website’s servers to crashed down.
Lee Min Ho currently has an endorsement deal with the cosmetic brand, innisfree as its international model. Ahead of the launch of its brand in China at the end of April, a short, user-interactive movie “First Love” was released as a part of innisfree’s digital marketing strategy.
With so many fans trying to connect to the site, the servers were brought down several times, proving Lee Min Ho’s popularity is too much for the website to handle.
A member of innisfree said, “Though we increased our server capacity, it seems at the same time there were many fans who accessed the site multiple times leading to the crash.”
The 4 minute and 30 second long video is about Lee Min Ho missing his first love. The user can input in their picture and name in order to become the female protagonist and thus Lee Min Ho’s first love. At the end of the story the user can choose either “Yes” or “No” to see different endings.
Lee Min Ho currently has an endorsement deal with the cosmetic brand, innisfree as its international model. Ahead of the launch of its brand in China at the end of April, a short, user-interactive movie “First Love” was released as a part of innisfree’s digital marketing strategy.
With so many fans trying to connect to the site, the servers were brought down several times, proving Lee Min Ho’s popularity is too much for the website to handle.
A member of innisfree said, “Though we increased our server capacity, it seems at the same time there were many fans who accessed the site multiple times leading to the crash.”
The 4 minute and 30 second long video is about Lee Min Ho missing his first love. The user can input in their picture and name in order to become the female protagonist and thus Lee Min Ho’s first love. At the end of the story the user can choose either “Yes” or “No” to see different endings.
No comments:
Post a Comment