We reported early last year that 2PM became the endorsement models for ‘Look Optical‘.
The boys have been releasing numerous CFs for the franchise, and it seems that their presence has paid off for the company!
Reportedly, Look Optical experienced a 26% jump in daily sales for all 65 stores; some stores are even stating they’ve received a 68% increase. The stores around college campuses experienced the most dramatic boost, with their average increase leveling out to be approximately 48%.
Look Optical stated, “Our ‘Glasses are the face’ campaign last year aimed to increase consumers’ awareness of glasses as a fashion item. This year’s market strategy was to emphasize the differences between Look Optical and other optical stores, and define a new market to lead on.”
They continued, “We plan to implement this advertisement in the first half of 2012 through various means, and continue with a variety of promotions and events.”
If you haven’t seen 2PM’s latest ‘Look Optical’ CF yet, check it out below!
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