Hallyu star Lee Min Ho has been chosen as the international model for cosmetics brand Innisfree for its latest line of men’s cosmetics.
On February 13th, Innisfree revealed that the popular actor from "Boy Over Flowers" and "City Hunter" has signed as its model before its launch in China in April. The company is expecting that Lee Min Ho’s popularity in China will help boost sales once it launches.
An official from Innisfree said, “Lee Min Ho’s neat and bright image, which makes him popular in Asia, and Innisfree’s nature concept went well with each other, bringing us to choose Lee Min Ho. He will work with YoonA of Girls’ Generation to promote Innisfree’s healthy image.”
Meanwhile, Lee Min Ho once modeled with YoonA as models for outdoor clothing brand “Eider” last year. The two showed great chemistry in photoshoots and looked comfortable with each other.
On February 13th, Innisfree revealed that the popular actor from "Boy Over Flowers" and "City Hunter" has signed as its model before its launch in China in April. The company is expecting that Lee Min Ho’s popularity in China will help boost sales once it launches.
An official from Innisfree said, “Lee Min Ho’s neat and bright image, which makes him popular in Asia, and Innisfree’s nature concept went well with each other, bringing us to choose Lee Min Ho. He will work with YoonA of Girls’ Generation to promote Innisfree’s healthy image.”
Meanwhile, Lee Min Ho once modeled with YoonA as models for outdoor clothing brand “Eider” last year. The two showed great chemistry in photoshoots and looked comfortable with each other.
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