Saturday, September 10, 2011

How much did the MV set piece for KARA’s “Step” cost?

On September 6th, KARA unveiled the title track MV for “Step from their 3rd album.

The music video contained vivid color tones that emphasized the set, costumes, and choreography, that lightened up the entire atmosphere of the big 35 meter set piece. The large set contained a total of 30 people including back up dancers and break dancers.

In particular, the stage set piece alone reportedly cost 100 million won or approximately $93,205 which showed the amount of high production costs and dedication that was put into KARA’s comeback album.

After KARA released “Step”, they produced an All Kill on the charts placing 1st on Melon, Mnet, Oleh Music, Soribada, Naver, and Daum.

Fans are also anticipating the release of KARA’s album cover on September 8th. They physical copy album cover will depict the girls wearing special Swarovski jewelry, showing a new luxurious side of the girls.

Furthermore KARA plans to take on full fledged activities to promote their album in mid September after the Chuseok festivities.

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