f(x) Victoria, to be Selected as the Model for Cosmetic Brand, IPKN, for 1 Year!
Victoria from f(x), who has made a great hit for both ‘Pinocchio’ and ‘Hot Summer,’ has been selected as the model for cosmetic brand, ‘IPKN NEWYORK (IPKN)’ and proved the popularity in the advertising world as well.
Victoria will be the model for ‘IPKN’ for 1 year from now and she finished her first official schedule as the model by having a photo shoot and filming on the 20th.
‘IPKN’ said, “We selected Victoria because her lively and pure character and elegant and luxurious images, which were shown through many pictorials, match very well with the brand concept. Also, we expect Victoria, who has globally gained her popularity, to play an important role in expansion of brand recognition and vitalization of overseas business so we chose her as the model.”
Victoria has perfectly expressed various concepts such as simple and modernized woman’s image, which is the main concept of 'IPKN,' and the mysterious charisma at the 'IPKN’s photo shoot studio that was held on June 20th. Despite the tight schedule of 10-hour long shoot, Victoria made a great and positive atmosphere by smiling throughout the shooting so the staffs were even surprised at her cheerful personality after the photo shoot.
Meanwhile, f(x) has been active in performing their 2nd title song, ‘Hot Summer.’
Victoria from f(x), who has made a great hit for both ‘Pinocchio’ and ‘Hot Summer,’ has been selected as the model for cosmetic brand, ‘IPKN NEWYORK (IPKN)’ and proved the popularity in the advertising world as well.
Victoria will be the model for ‘IPKN’ for 1 year from now and she finished her first official schedule as the model by having a photo shoot and filming on the 20th.
‘IPKN’ said, “We selected Victoria because her lively and pure character and elegant and luxurious images, which were shown through many pictorials, match very well with the brand concept. Also, we expect Victoria, who has globally gained her popularity, to play an important role in expansion of brand recognition and vitalization of overseas business so we chose her as the model.”
Victoria has perfectly expressed various concepts such as simple and modernized woman’s image, which is the main concept of 'IPKN,' and the mysterious charisma at the 'IPKN’s photo shoot studio that was held on June 20th. Despite the tight schedule of 10-hour long shoot, Victoria made a great and positive atmosphere by smiling throughout the shooting so the staffs were even surprised at her cheerful personality after the photo shoot.
Meanwhile, f(x) has been active in performing their 2nd title song, ‘Hot Summer.’
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