Core Contents Media has announced that they’ll be specially creating an idol variety program centered around raising awareness of Korean cuisine around the world.
On July 18th, CEO Kim Kwang Soo revealed, “We have decided to produce a new program titled ‘Idol Gourmet (temporary title)‘. We’ll be distributing the program overseas to promote Korean cuisine.”
The program will be bringing in idols with strong international fan bases to introduce topics on Korean cuisine, culture, and tourism spots. Idols will be asked to choose their own ingredients for certain dishes and make cook it for the viewers. A special corner will also introduce Korean history and life.
By using idols who international fans are already familiar with, the program hopes to create a synergy effect with their influence.
Current idols in talks for the line-up include KARA, T-ara, Supernova, F.T. Island and others. A total of eight teams will be selected, so stay tuned for updates!
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