May is already shaping up to be a fierce month in the music industry. Boy band comebacks went head-to-head earlier this year, but the wave seems to have ebbed in favor of girl groups, as companies attempt to rush their comebacks as the first quarter comes to a close. 4minute and f(x) have already begun promoting, and will soon be joined by 2NE1 and miss A in the coming weeks.
As previously reported, 2NE1 is on track with a unique promotion system where they’ll be promoting a new title track every three weeks up to their first concert this August. Their first song, “Lonely“, is already achieving a perfect all-kill across the charts, despite the fact that it’s not their title track.
f(x), who made their comeback late last month, took home their first trophy with “Pinocchio”, and are only getting stronger by the day.
Representatives of SM Entertainment revealed, “f(x) will be actively promoting in Korea through May. Because of the SM Tour in June, they’ll have more schedules overseas, but there’s still a possibility that they will promote a follow-up in response to the interest fans have been showing.”
4minute have also led a fierce promotion cycle with “Mirror Mirror” thus far, but just because they’re promoting their follow-up, “Heart to Heart“, it doesn’t mean they’re ready to wind down. The girls are coming at us full force, as Cube Entertainment revealed, “The girls will continue to promote their first album by mid-June the longest. We still have plenty left to show.”
Member HyunA will also be transitioning into her solo album activities immediately after 4minute concludes their cycle.
miss A is the rookie group out of this batch, but they’re proving to be tough competition. “Love Alone” is already generating high interest amongst fans, and the girls even recently received the opportunity to perform at Kim Yuna’s ice show.
Since there are still plenty of other girl groups to be included in this rush (such as After School andSISTAR19), it truly does seem like May was dominated by headlines of girl group comebacks.
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