In meeting the Lunar New Year, the three major broadcasting companies prepared special programs based around idols. However, these programs’ viewer ratings have not reached their usual standards.
The SBS special ‘Emperor of Idols’ that aired on February 2nd barely passed 10%, recording a 10.8% on AGB Neilson Media Research. Additionally, KBS special ‘Idol Healthy Beauty Contest’ that aired at 7:50 PM on the same day recorded a low 8.9%.
KBS’s ‘Idol Brain Contest’, shown at 7:55 PM on the 3rd, had recorded a 9.8%, MBC’s ‘Star Dance Competition’ recorded a 8.5%, and the SBS special ‘Star Couple Best of Best’ took a rating of 10.6%. In the case of MBC’s ‘Idol Star 7080 Pop King’ that aired on the 4th at 6 PM, it received a rating of 7.0%.
In contrast, the programs that didn’t completely revolve around idol stars thrived, like SBS’s ‘Youngest Looking Contest’, which recorded a 13.3%. KBS had recreated chance marathon games featured in the program ‘1 Night 2 Days’ into a separate program by itself with ‘Celebrity Chance Marathon Competition’, and recorded a viewer rating of 12.1%.
One point of view suggested that the idol-based special programs that sprang up everywhere at around the same time had scratched away at each other’s viewer ratings. There is also an opinion that proposes that viewers prefer programs that aren’t centered around just idols, but feature a cast with various age groups.
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