Idol groups SHINee and f(x) were selected as the face of 'Auction' (auction.co.kr)
Auction (www.auction.co.kr) as the main leading fashion and accessory brand of the year appointed SHINee to join forces with existing models, f(x) to be the face of Auction starting in March.
SHINee consists of 5 members, Jonghyun, Key, Minho, Taemin and Onew. Recently they gained great success after holding their first concert in Japan causing an explosive interest among the Japanese fans in their style of music, and sense of fashion. With their popularity and fame national and internationally, the group being selected as Auction's new models planned to express their friendly, energetic and trendy image.
f(x) is a 5 membered group consisting of Amber, Victoria, Luna, Krystal and Sulli, who were already the main models for Auction and signed a 2 year contract with them. They're also planned to express their trendy and stylish side alongside SHINee.
For this edition of Auction, both SHINee and f(x) are aiming for the trendy image, showing a stylish and iconic side of them as an idol group to target young people in hopes to strengthen their sales in the fashion and accessory category for costumers in their 10s-20s through celebrity marketing.
A representative from Auction said, "We're aiming to be one of the hottest trends among young customers. As the new trend-setters of the latest fashion, we're hoping that with the help of our sophisticated style the image of Auction is expected to express well."
Both the groups will start their activities with Auction this month starting with full-length photoshoots for their online store.
Meanwhile, in the music industry, SHINee members are busy with their individual activities, whereas f(x) is preparing for their comeback this March.
Auction (www.auction.co.kr) as the main leading fashion and accessory brand of the year appointed SHINee to join forces with existing models, f(x) to be the face of Auction starting in March.
SHINee consists of 5 members, Jonghyun, Key, Minho, Taemin and Onew. Recently they gained great success after holding their first concert in Japan causing an explosive interest among the Japanese fans in their style of music, and sense of fashion. With their popularity and fame national and internationally, the group being selected as Auction's new models planned to express their friendly, energetic and trendy image.
f(x) is a 5 membered group consisting of Amber, Victoria, Luna, Krystal and Sulli, who were already the main models for Auction and signed a 2 year contract with them. They're also planned to express their trendy and stylish side alongside SHINee.
For this edition of Auction, both SHINee and f(x) are aiming for the trendy image, showing a stylish and iconic side of them as an idol group to target young people in hopes to strengthen their sales in the fashion and accessory category for costumers in their 10s-20s through celebrity marketing.
A representative from Auction said, "We're aiming to be one of the hottest trends among young customers. As the new trend-setters of the latest fashion, we're hoping that with the help of our sophisticated style the image of Auction is expected to express well."
Both the groups will start their activities with Auction this month starting with full-length photoshoots for their online store.
Meanwhile, in the music industry, SHINee members are busy with their individual activities, whereas f(x) is preparing for their comeback this March.
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